Seth Stevenson, writing in Slate analyzes the pornographic Hardee's commercials that feature young women cramming their fists or dozens of straws in their mouths to show that they are able to eat the new double thick burger. Hardee's, Mountain Dew and the various video game manufacturers; with their appeals to loutish, perpetually adolescent "guys" are only one of the reasons that I have almost abandoned commercial TV for the refuge of my favorite channel.
Real men don't eat hamburgers just to show how big their mouths are. And I don't think a director would say; "now, in this next scene, Lauren, I want you to cram your fist in your mouth."
I can only imagine what Hardee's will feature young women stuffing their in their mouths--their feet, a football, a VW Beetle--during the Superbowl.