Goldberg even quotes a disgruntled ex-Googler:
It took me two minutes to switch from Google toolbar to Dogpile toolbar. The best part was that the Google uninstall page had a comments box asking why I was getting rid of their service. I let them know. Believe me, I let them know.
Oddly, neither Goldberg nor his correspondent seem to upset about the lack of decoration on the homepage of other search engines such as Yahoo! and Ask.com, and here's the crowning irony -- at NRO's the Corner.